Article

The nonprofit sector is facing a retention crisis, with an annual turnover rate of 19%—significantly higher than the all-industry average of 12%. While many assume low compensation is the primary driver, executive recruiter John Toolan suggests a different root cause: organizational culture.
For almost 10 years, I’ve explored the potential of connecting nonprofits with content creators and their communities to build authentic relationships that drive advocacy and fundraising. Creators of tight-knit online communities, whose interests like gaming, fitness, or niche hobbies, present unique opportunities for nonprofits to reach passionate and engaged audiences.